CENTER OF IT ALL

Nic Barlage drives Rock Entertainment Group's ambitious plans for itself and the city It is correct - but also misleading - to refer to Nic Barlage as the business leader of the Cleveland Cavaliers, because the work he is involved in goes well beyond basketball. $ While the National Basketball Associations Cavaliers are the most established and culturally recognizable brand under the umbrella entity known as Rock Entertainment Group (REG), there is so much more to this broad, growth-minded business than hoops fans might realize. The company does not just view success through the prism of the NBA standings but also through its ability to properly serve as a community asset, a key piece of the leagues global growth and a shaper of Cleveland's municipal infrastructure. The building was upgraded with premium club areas, improved amenities for the players, upgraded corridor, and a seven-level, glass-enclosed atrium that connects to the concourse via an LED "Power Portal. Subsequent elements of the renovation plan included the 2019 removal of 1,000 seats in the upper levels on the south side of the building to make room for the Budweiser Brew House, a 2,500-square-foot, standing-room area where fans can congregate and relax with food and drink while still taking in all the action on the court.