More than meets the eye

Searby delves into the hidden depths of Active and Intelligent Packaging (AIP) to find out how it is being used for more than data collection. Today, brands are using AIP in many different ways, but one area in particular that has seen a surge in activity is accessible packaging. In March 2023, Unilever added an accessible QR code to its Persil packaging to support accessibility for the two million blind or partially sighted consumers in the UK. The new QR codes, created by Zappar, can be more easily detected from greater distances using the free Zapvision app.