Executive of the YEAR: MIKE KIRBAN Co-founder and Executive Chairman of The Vita Coco Co

Whether its young kids trying to earn money for a trip to the amusement park or an adult picking up gigs for extra discretionary incomes, side hustles are engrained in American culture. In the company's 2023 half year earnings, publically released Aug. 2, net sales increased 18% to $249 million, which was driven by 20% net sales growth and 17% volume growth of Vita Coco Coconut Water, it reported. The company also launched Coconut Water Cold Brew with Bluestone Lane, marking another successful expansion for the brand and category. Beyond coconut water, The Vita Coco Co., is expanding upon the functional beverage space with clean energy drink Runa, sustainable enhanced water Ever & Ever, and protein-infused water PWR LIFT.