New Adult: The Category in Between That Everyone Forgot

Traditional publishers, who for years had told authors to age their characters down to make the books young adult, or age them up to the adult category, were finally seeing the truth: there was a massive underserved market for this new category, which was christened “new adult.” Publishers didn’t seem to know how to market the books either, relying almost solely on the book’s grassroots fame to carry sales going forward. Adults, who have disposable income and greater ability to attend book conventions and signings, have more power than a teenager living with their parents, often with little income, and without the ability to travel to see an author without adult support.