How Campbell Revved Up Its Innovation Engine
Buss discusses the efforts of Campbell Soup Co. to develop products in-house, rather than acquiring it from outside. For the 2022 winter holidays, a Campbell Soup's culinary learn worked to develop an assortment of new recipes for side dishes, promoted online in a snappy package marketers calle...
Gespeichert in:
| Veröffentlicht in: | Food Technology 2023-07, Vol.77 (6), p.30 |
|---|---|
| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | Buss discusses the efforts of Campbell Soup Co. to develop products in-house, rather than acquiring it from outside. For the 2022 winter holidays, a Campbell Soup's culinary learn worked to develop an assortment of new recipes for side dishes, promoted online in a snappy package marketers called "State of the Sides 2022." "State of the Sides" was a little thing, for sure--just one clever wrinkle in the company's massive annual seasonal marketing push and amid a recipe-crazy online environment. But the initiative also was indicative of a significant reality: Innovation is driving the present and future of Campbell Soup. |
|---|---|
| ISSN: | 0015-6639 2578-5214 |