Unpacking Performance Eyewear's Responsibility And Potential

Two lead designers from Marchon's performance eyewear team talk about the pressures of creating glasses meant to perform under Olympic athletic conditions and the category's potential Two individuals at Marchon take it upon themselves to ensure that athletes wearing the company's glasses can achieve Olympic world-record results. "Eyewear is still a medical device and is protective against sun and harmful rays, but these are trusted to help athletes avoid getting a bug or particle of dust in their eyes - something that would distract them," said Castro, who is in charge of Nike, a license that Marchon has held since 1999. According to Castro, this has translated into brands developing special eyewear for every element of an athletic event - for professionals and hobbyists alike.