Sports Styling Could Lead the Way for New Growth in Eyewear

Fashion eyewear is pulling elements from its athletic brethren, like rubberized temples, silhouette and mirrored lenses while performance eyewear is looking to widen its reach and mainstream some of its offering to capitalize on this moment. According to Beccarini, this is all amid a backdrop of eyewear's booming sales as a result of Zoom culture, which has changed the industry as a whole. According to a recent market study conducted by Safilo, the growth opportunity for sports eyewear is endless.