Ad Age A-List Awards 2023; Experiential marketing firm Cartwheel's 'accordion' model leads to $6.28 million in revenue

"Because of our size, we have taken it to a bit of an extreme, but I think every experiential agency is doing some version of what we're doing today," Drury said. Another partnership Cartwheel was behind connected the horror doll "Chucky" from the SiFi Network and USA Network to a special beer from Anheuser-Busch InBev's Elysian Brewing brand. Chucky's Killer Wit Beer included custom tap handles, branded coasters, napkins and collateral at bars; custom content videos for AB InBev and NBCU social handles; and a creepy Chucky AR filter for user-generated content.