COVERING ALL THE BASES

Bader provides an answer to a question on what is the cost of the business development of a e-commerce platform. This foray into the digital commerce world has been a joint effort between the CFO, who doubles as an operational officer, and the president of the company. Their combined skill sets have developed a very respectable piece of business. Unfortunately, other areas of the company began to backslide. Inventory management was not as sharp as it once had been. Vendor relationships had not been attended to. Operating expenses were not kept in check. The current solution has been modified to focus one hour a day on an aspect of the company outside of sales and marketing.