Picture This: How Graph Analytics Simplifies Complex Insights

Applications of graph analytics is wide-ranging, including customer relationship management, social network analysis, and financial crimes detection — to name just a few examples. Banks can optimize their sales and relationship management resources within the local network (a collection of bank accounts) by targeting key influencers (e.g., account with highest balance, account holders with a high percentage of ownership with other companies, etc.), consolidating marketing efforts if two or more sales relationships (local networks) share similar attributes, and divide and conquer if the sales relationship (local network) is too big. Graph analytics is being used in several research areas, e.g., predicting a protein’s 3D structure based on its amino acid sequence (nodes are amino acids in a protein sequence and edges are proximity between amino acids).