POPULUS MEDIA

POPULUS MEDIA

The company offers two ways of engaging with patients, through placement of advertising within existing virtual care consults as well as a program that sends patients directly to a physician consult through existing traditional and digital media. From a media perspective, Populus targets individual...

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Veröffentlicht in:Medical Marketing and Media 2022-03, Vol.57 (2), p.57-57
1. Verfasser: Rotolo, Ray
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising
Care and treatment
Coronaviruses
COVID-19
Pandemics
Patients
Pharmaceutical industry
Social networks
Telemedicine
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container_title Medical Marketing and Media
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creator Rotolo, Ray
description The company offers two ways of engaging with patients, through placement of advertising within existing virtual care consults as well as a program that sends patients directly to a physician consult through existing traditional and digital media. From a media perspective, Populus targets individual patients based upon their condition through multiple modalities in virtual care, whether it be video, contextual or text-based, with sponsored educational content that supports both video and display advertising. Populus Media and its clients are uniquely positioned to drive proven return on investment by leveraging the benefits of virtual care. * Fast Facts Company address: 211 College Road East, Suite 101 Princeton, NJ 08540 Year founded: 2020 Employees: 30 Website: populus-media.com Sample clients:
format Magazinearticle
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identifier ISSN: 0025-7354
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source EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals
subjects Advertising
Care and treatment
Coronaviruses
COVID-19
Pandemics
Patients
Pharmaceutical industry
Social networks
Telemedicine
title POPULUS MEDIA
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