POPULUS MEDIA

The company offers two ways of engaging with patients, through placement of advertising within existing virtual care consults as well as a program that sends patients directly to a physician consult through existing traditional and digital media. From a media perspective, Populus targets individual...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Medical Marketing and Media 2022-03, Vol.57 (2), p.57-57
1. Verfasser: Rotolo, Ray
Format: Magazinearticle
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The company offers two ways of engaging with patients, through placement of advertising within existing virtual care consults as well as a program that sends patients directly to a physician consult through existing traditional and digital media. From a media perspective, Populus targets individual patients based upon their condition through multiple modalities in virtual care, whether it be video, contextual or text-based, with sponsored educational content that supports both video and display advertising. Populus Media and its clients are uniquely positioned to drive proven return on investment by leveraging the benefits of virtual care. * Fast Facts Company address: 211 College Road East, Suite 101 Princeton, NJ 08540 Year founded: 2020 Employees: 30 Website: populus-media.com Sample clients:
ISSN:0025-7354