Walt Frazier Celebrates 40 Years of Working With Puma

PEOPLE The NBA Hall of Famer and Knicks broadcaster was the first basketball player to sign an endorsement deal with a sneaker brand. The two-time NBA champion and Hall of Famer has been an ambassador for Puma for 40 years, a broadcaster for his former team, the New York Knicks, for 30, and has lived in the same place, St. Croix, for four decades. [...]the campaign, which kicked off in April under the oversight of basketball and classics creative director Jay-Z, has featured Roc Nation's Emory Jones, Upscale Vandal's Mike Camargo and photographer Lenny Santiago. [...]as a successful Black athlete and businessman, he has overcome a lot of discrimination over the years, both on and off the court.