Design Branding Agency of the Year Jones Knowles Ritchie; In work for Burger King and MM's, shop achieved 'maximum x-osity'

JKR's work included a comprehensive design reset at Burger King and a creative reimagining of the M&Ms candy brand including a mascot redesign that everyone had an opinion about. Burger King's revamped logo-mistaken by some to have been merely a return to the mark it used before the circular design of the last 20 years-captures the brand's history and accompanied refreshed restaurants, packaging, worker uniforms, décor, a new font called "flame" and a menu that reflects the changing appetite of its customers. The M&M's refresh, bound for late-night television monologues and erupting into debate over "wokeness" on Twitter, sought a similar foundation for the established Mars Wrigley candy brand, encompassing its array of colors, varieties and shapes into a message about diversity crystallized in the brand's ampersand, a carryback to the vision of founders Forrest Mars and William Murrie.