The community bank conquering TikTok

The community bank conquering TikTok

Marketing manager and assistant vice president Julie Waddle has excelled at making fun and informative videos that engage the bank's customers and occasionally reach a viral audience of millions. The face of the $570 million-asset community bank is Julie Waddle, assistant vice president and mar...

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Veröffentlicht in:Independent Banker 2022-01, Vol.72 (1), p.60-62
1. Verfasser: Best, Eric
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
Social networks
Vice Presidents
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Zusammenfassung:Marketing manager and assistant vice president Julie Waddle has excelled at making fun and informative videos that engage the bank's customers and occasionally reach a viral audience of millions. The face of the $570 million-asset community bank is Julie Waddle, assistant vice president and marketing manager, a digital-savvy millennial who grew up sharing similarly quick and funny content on Vine, the defunct precursor to TikTok. QUICK STAT 48% of Americans between 18 and 29 use TikTok Source: April 2021 Pew Research Center survey 5 tips for TikTok Julie Waddle, assistant vice president and marketing manager of FNB Community Bank in Midwest City, Okla., has lived much of her life on social media, mostly recently on TikTok.
ISSN:0019-3674