Amy Bircher: New IFAI Chairman

According to the company, it has experienced doubledigit growth every year since it opened its doors - a fact it credits to strong vendor partnerships and customer commitments. IFAI is in the middle of an extensive rebranding exercise that will ultimately raise the brand perception and awareness wit...

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Veröffentlicht in:Textile World 2021-11, Vol.171 (6), p.24-25
Format: Artikel
Sprache:eng
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Zusammenfassung:According to the company, it has experienced doubledigit growth every year since it opened its doors - a fact it credits to strong vendor partnerships and customer commitments. IFAI is in the middle of an extensive rebranding exercise that will ultimately raise the brand perception and awareness within our textile industry so that IFAI can capture an audience that exis:s in growth markets for them, while maintaining the importance of legacy markets that are the heart of :he association. [...]I think we will come out stronger than before and having gained knowledge that we never thought to seek.
ISSN:0040-5213