How Walmart unified a disjointed group to make retail media work; Powerful merchants once resisted some media plans, but 'One Walmart' approach brings them together

[...]she said, was just making sure merchant executives understood that such things as search, and search advertising, on Walmart.com and the retailer's app were helping customers-the ultimate boss in Mr. Sam's lexicon-get what they want. Among those nuances is that while Walmart Connect w...

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Veröffentlicht in:	Advertising Age 2021-11, Vol.92 (16), p.18
1. Verfasser:	Neff, Jack
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Brand equity Brand identity Brand image Cereal products industry Customers Discount department stores Electronic commerce Fund raising Marketing Merchandising Retail industry Retail stores Retailing industry Suppliers
Online-Zugang:	Volltext
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