How Walmart unified a disjointed group to make retail media work; Powerful merchants once resisted some media plans, but 'One Walmart' approach brings them together

[...]she said, was just making sure merchant executives understood that such things as search, and search advertising, on Walmart.com and the retailer's app were helping customers-the ultimate boss in Mr. Sam's lexicon-get what they want. Among those nuances is that while Walmart Connect wants to grow its ad business and sales for brands that pay the bills, it's ultimately about growing sales and market share for Walmart. The outgrowth of General Mills' Box Tops for Education program included work with frequent Walmart Connect partner LeBron James to raise money for teacher loan forgiveness and attract more people of color into teaching.