Marios Schwab Writes Love Letter to Greece With First Zeus Dione Collection

The collection will be sold at some of the brand's key retail partners, including Matchesfashion, Net-a-porter and Saks Fifth Avenue, and it has its own boutique in central Athens. "There will be exhibitions and celebrations in Greece [to mark the anniversary of the country's independence] and hopefully, once we've gained some part of the tourism back, too, we'll be able to promote the product further in the right context," added the designer, who said that he's been using the extra downtime, while Greece remains in lockdown, to think about what a modern Greek luxury brand could be in 2021. The answer is fashion-cum-socialenterprise, which can meld creativity with ethics and sustainability and can help create jobs and preserve the country's craft heritage.