How U.S. Cotton Trust Protocol Is Advancing Sustainably Grown Cotton

Dr. Gary Adams, president of the U.S. Cotton Trust Protocol, speaking at last week's summit, said the organization's role in fashion's environmental efforts is to enable verifiable goals for U.S. cotton production and a level of data from participating producers, and provide that information to the textile supply chain. Adams said during his conversation on "Creating a Smarter Cotton Future," with Edward Hertzman, president and founder of Sourcing Journal, and executive vice president of FMG, that the Protocol's main objective is to enroll U.S. cotton farmers in a program that advances the issue of responsibly grown cotton production and drives continuous improvement in key metrics. The participating farmers then provide field-level analysis data such as fertilizer usage, field cultivation and other "sophisticated information that allows us to collect, aggregate and provide to the textile supply chain," Adams said.