How Antenna's Subscription Data Decades Streamers' Success

STREAMING A fledgling data analytics company has Hollywood's ear, and ire, with an innovative approach to tracking streaming trends - like how long Hamilton fans stuck with Disney+ after signing up Last summer, Disney CEO Bob Chapek called the Disney+ debut of the filmed version of Broadway musical Hamilton "a huge success." Co-founder and CEO Rameez Tase says the goal is to provide insights that "unlock healthier, more sustainable businesses" as companies transition to direct-to-consumer relationships with audiences. The 15-person company, which in December raised $4.2 million in funding led by Raine Ventures, says it has about 15 customers (including streamers, distribution platforms and marketing channels) and its average contract is in the six figures.