How Westbrook Media Has Prospered in a Pandemic

The digital arm of Will Smith and Jada Pinkett Smith's fledgling multimedia firm had started со hit its stride as a producer of social med .a marketing materials for films like Aladdin and Bad Boys for Life. Westbrook Media launched in July 2019 as part of the larger effort to supersize the clout Smith had built from his nearly four-decade career as an actor and recording artist through cross-platform holding company Westbrook Inc. The parent company, headquartered in Calabasas with 80 employees, serves as the umbrella for the Smith family's business endeavors. [...]that includes production shingles: Westbrook Media also has a small but growing brand business, working with Airbnb to stage a promotion tied to the 30th anniversary of Fresh Prince where the vacation rental business' customers could stay in the real-life home from the show for $30 a night or producing a Candy Crush tournament for Activision Blizzard.