The DMC Dilemma

Palmer discusses how destination management companies (DMC) are revamping their services and business models to survive and thrive as of winter 2020. As the COVID-19 pandemic has taken its toll on the meetings and hospitality industry, destination management companies have been particularly vulnerable to the huge waves of postponements and cancellations. These on-the-ground experts, ever ready to pull together ground transportation, off-site events, team-building activities and more, normally serve to connect meetings organizers with the wealth of opportunities available in any given locale. But with Covid-19 thwarting most plans to gather face to face, 65 percent of DMCs have had to cut staff, according to a survey from the Association of Destination Management Executives International.