BATTERY ELECTRIC VEHICLES AND CUSTOMERS BEYOND THE FINAL CONSUMER

The past decade marked a pivotal transition for battery electric vehicles (EV): the number of EVs on the road increased from a few hundred at the beginning of the decade to 5 million by the end. A vehicle class that was on few people's radar only a decade ago has become the major topic of conversation for every automaker. Unlike conventional vehicles, many of the traits limiting EVs are beyond the scope of most automakers, thereby limiting their ability to respond.