Beauty: Body Shop Goes Back To Basics to Find Growth: Under Natura ownership, the natural beauty brand is going back to its roots to re-energize the business-- and simultaneously please the financial community
The Body Shop is getting back into fighting form. Under new-ish ownership by Natura Cosmetics SA, the once struggling business has gone through a period of reconnecting with its old scrappy individualism. That includes projects like collecting 8.3 million signatures against animal testing and delive...
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Veröffentlicht in: | WWD 2019-10, p.1 |
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Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | The Body Shop is getting back into fighting form. Under new-ish ownership by Natura Cosmetics SA, the once struggling business has gone through a period of reconnecting with its old scrappy individualism. That includes projects like collecting 8.3 million signatures against animal testing and delivering them to the UN, plus a plastics recycling and sustainability program in India. |
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ISSN: | 0149-5380 |