Beauty: Body Shop Goes Back To Basics to Find Growth: Under Natura ownership, the natural beauty brand is going back to its roots to re-energize the business-- and simultaneously please the financial community

The Body Shop is getting back into fighting form. Under new-ish ownership by Natura Cosmetics SA, the once struggling business has gone through a period of reconnecting with its old scrappy individualism. That includes projects like collecting 8.3 million signatures against animal testing and delive...

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Veröffentlicht in:WWD 2019-10, p.1
1. Verfasser: Born, Pete
Format: Artikel
Sprache:eng
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Zusammenfassung:The Body Shop is getting back into fighting form. Under new-ish ownership by Natura Cosmetics SA, the once struggling business has gone through a period of reconnecting with its old scrappy individualism. That includes projects like collecting 8.3 million signatures against animal testing and delivering them to the UN, plus a plastics recycling and sustainability program in India.
ISSN:0149-5380