the Last Drop

KINDNESS SPREADS FASTER At a time when it's needed most, beverage brands are becoming part of a collective effort to spread care and kindness during this global pandemic to healthcare workers, the elderly, and at-risk children and communities. The brand also has teamed up with Whole Foods Market and its partners Bowery Mission, Hillside Food Outreach and Holy Apostles Soup Kitchen to serve the homeless, provide food delivery to quarantined senior citizens and provide Chlorophyll Water for urgent bottled water requests. Vita Coco's Chief Executive Officer and Co-founder Michael Kirban is investing the company's incremental profit into the resources that need it most, and challenges other businesses who are benefiting from surging sales to also provide relief help, it says.