Exhibitors who do it right

Exhibitors who do it right

When wood-finishing maker GLVeneer wanted to break into tradeshow exhibiting, it called on wood and furniture marketing pro Ken Wilcox. "I asked, 'What grabs people's attention?'" Wilcox said. "For our audience, it's sports and cars."

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Bibliographische Detailangaben
Veröffentlicht in:Tradeshow Week 2003-09, Vol.33 (37), p.4
Hauptverfasser: Tufel, Gary, Genoist, Heidi, McCall, Margo, Hart, Michael, VanderZanden, Vanessa
Format: Magazinearticle
Sprache:eng
Schlagworte:
Critical care
Design
Executives
Finance
Forecasts and trends
Marketing
Nurses
Pharmacy
Pharmacy benefit management
Teaching
Trade shows
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Beschreibung
Zusammenfassung:When wood-finishing maker GLVeneer wanted to break into tradeshow exhibiting, it called on wood and furniture marketing pro Ken Wilcox. "I asked, 'What grabs people's attention?'" Wilcox said. "For our audience, it's sports and cars."
ISSN:0733-0170