Hand in Hand

There is nothing more essential to sports than skilled athletes. These competitors often spend years preparing to achieve their dreams, which wow spectators and inspire the next generation of players who follow. But there are many groups of athletes who do not have the support they need when it comes to licensing programs. This can be critical in helping them supplement their off-field revenue, as well as allowing fans to celebrate their heroes with unique products. That is where REP Worldwide comes in. Based in Washington DC, the full-service brand management and representation business is a subsidiary of NFL Players Inc, the marketing and licensing arm of the National Football League Players Association (NFLPA). After working to build the licensing business of NFL players for more than 25 years, the NFLPA established REP Worldwide to utilize its group player licensing expertise on behalf of other athletes. REP Worldwide President Steve Scebelo conveys their intention to help other groups of players who did not have the resources available to build their their own licensing program.