Toss Out the PR Playbook: Send in the Public-Engagement Team

Toss Out the PR Playbook: Send in the Public-Engagement Team

A as senior adviser and former president of Public Agenda. I'm often asked to interpret public-opinion research in relation to the priorities of major education groups. These groups are seeking information that can help them refine their "messaging" strategies to promote a particular...

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Veröffentlicht in:Education week 2006-10, Vol.26 (9), p.38
1. Verfasser: Wadsworth, Deborah
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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Zusammenfassung:A as senior adviser and former president of Public Agenda. I'm often asked to interpret public-opinion research in relation to the priorities of major education groups. These groups are seeking information that can help them refine their "messaging" strategies to promote a particular agenda.
ISSN:0277-4232
1944-8333