Creating tomorrow's 'Customer Bank' today

There are many examples of the discrepancy between the customer's perception of the bank's services and the bank's perspective on its offerings. The Customer Bank has to realize that its very existence is justified only by that of the customer. The aim of the Customer Bank is to ensure customers are satisfied with the overall service the bank provides them. It is this aim alone that should determine technological development. To achieve customer loyalty and satisfaction, the Customer Bank must act consistently toward the customer. The Customer Bank derives its strength from its ability to be increasingly useful to its customers through its combined resources. The main disadvantage of the bank of today is its focus on expanding its financial and technological capital as its ultimate objective. Today's banks have developed operating conditions that contradict the conditions that create the foundation of the Customer Bank. The first step in the direction of the Customer Bank is a thinking and learning phase.