Recognizing and Coping with the Vertical Patron

THE VERTICAL AND HORIZONTAL MODELS OF COMMUNICATION ARE DEFINED AND REVIEWED. ALLRED'S PARADIGM FOR VERTICAL AND HORIZONTAL COMMUNICATION IS DESCRIBED. AIDS ARE PRESENTED WHICH WILL HELP THE LIBRARIAN RECOGNIZE VERTICAL AND HORIZONTAL COMMUNICATION AND TO EXPEDITE HORIZONTAL INTERACTION WITH THE PATRON WHO EXHIBITS VERTICAL TENDENCIES. THE ACHIEVEMENT OF HORIZONTAL COMMUNICATION BY THE LIBRARIAN WILL NOT ONLY PRODUCE SATISFYING INTERACTIONS WITH PATRONS, BUT ALSO WITH FAMILY AND SOCIETY. HORIZONTAL BEHAVIOR CARRIES WITH IT THE CONCEPT THAT WE ARE ALL RESPONSIBLE TO SOME DEGREE FOR THE WELL BEING OF OUR NEIGHBOR. IN VERTICAL, COMPETITIVE INTERACTION, THERE IS FRUSTRATION, INSECURITY AND ANXIETY. MAN HAS THE POWER TO CONTROL HIS RELATIONSHIPS, AND ONLY HORIZONTAL ONES HAVE POSITIVE RESULTS. REFERENCES.