TRUE RELIGION TAKES STEP TOWARD SALE

The premium denim market has become more crowded since True Religion launched in 2002. Eighteen months ago, True Religion was the top-selling jeans brand among six labels at Los Angeles' Kitson, moving 40 to 50 pairs a day, said boutique owner Fraser Ross. Now Kitson carries 14 denim labels and...

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Veröffentlicht in:WWD 2006-06, Vol.191 (123), p.4
Hauptverfasser: Young, Vicki M, Tran, Khanh T.L
Format: Artikel
Sprache:eng
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Zusammenfassung:The premium denim market has become more crowded since True Religion launched in 2002. Eighteen months ago, True Religion was the top-selling jeans brand among six labels at Los Angeles' Kitson, moving 40 to 50 pairs a day, said boutique owner Fraser Ross. Now Kitson carries 14 denim labels and True Religion doesn't place in the top 10, Ross said.
ISSN:0149-5380