Generra Heads To Manhattan

Although some apparel firms launch stores stateside before expanding overseas, Public Clothing's Generra brand will open its first freestanding retail space in Manhattan's Meatpacking District this fall after establishing a presence in Japan. Dan Shamdasani, chief executive officer of Public Clothing, said the 1,800-square-foot store at 823 Washington Street will have 1,200 square feet for selling and the rest for storage. Thomas Juul-Hansen, who designed Generra's Manhattan showroom, is designing the interior. Public also owns the French Cuff and Private Label brands.