The wild blue-on-blue yonder

The wild blue-on-blue yonder

Ever since Feb 2000, jetBlue Airways has led the economy-class squadron with crisp, distinctive blue-on-blue graphics designed by the shop magnet id. Today, jetBlue has plenty of company, with Delta's own blue-on-blue ad campaign fighting for airspace with upstart Independence Air.

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Bibliographische Detailangaben
Veröffentlicht in:Print 2004-11, Vol.58 (6), p.12
1. Verfasser: Skirvin, Stephanie
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising agencies
Airlines
Brand identification
Color
Company marketing practices
Competitions
Cooperative agreement for product marketing
Intellectual property
Marketing agreements
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Beschreibung
Zusammenfassung:Ever since Feb 2000, jetBlue Airways has led the economy-class squadron with crisp, distinctive blue-on-blue graphics designed by the shop magnet id. Today, jetBlue has plenty of company, with Delta's own blue-on-blue ad campaign fighting for airspace with upstart Independence Air.
ISSN:0032-8510