GUERLAIN, PATOU: SCENT OF COUTURE

GUERLAIN, PATOU: SCENT OF COUTURE

"It's not a museum, not a place for training -- it's not just a concept. It's a living space, a boutique, a place where we can do many things," said Renato Semerari, Guerlain's chief executive officer. "It is a boutique that will properly speak about luxury perfume...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:WWD 2005-06, Vol.189 (117), p.6
Hauptverfasser: Costello, Brid, With contributions from Pete Born
Format: Artikel
Sprache:eng
Schlagworte:
Architecture
Brand names
Customer services
Finance
Haute couture
Perfumes
Perfumes industry
Product introduction
Remodeling and renovation
Stores
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Beschreibung
Zusammenfassung:"It's not a museum, not a place for training -- it's not just a concept. It's a living space, a boutique, a place where we can do many things," said Renato Semerari, Guerlain's chief executive officer. "It is a boutique that will properly speak about luxury perfumery."
ISSN:0149-5380