New York City

Design firms in New York, NY, benefited from the financial health of their clientele in that they were given the opportunity to try out their talents in varied advertising assignments. The clients have become more open-minded with regards to design. They have begun to see design as a tool for reaching out and communicating with their target customers. Another development in favor of design firms was the growing tendency among advertising agencies to shift aspects of their projects, such as typography and development of brochures, to designers.