Gumby's averts pokey service with limited menu

Come midnight on a Friday or Saturday, many restaurants are locking up for the night. But at Gumby's Pizza, a growing takeout and delivery concept, the rush is just getting started. After years of controlled chaos in the kitchen, the 25-unit chain last year instituted a way to handle the crunch: It cuts its menu during those key hours to the top-selling items only. In recent weeks, Gumby's launched a new Web site and started using pizza boxes that highlight their signature character on the top and bottom.