Operators deck the malls with holiday LTOs to counteract dismal shopping projections

With holiday shopping sprees likely to be reduced this season, restaurants in retail malls and mixed-use lifestyle centers are girding for a Scrooge-like dampening of usually robust December sales. Anticipating a continuing sales downturn, many foodservice operators are becoming more aggressive in soliciting potential customers. Mimi's Cafe is leveraging its three-daypart format with a variety of discount coupons and other incentives. Yard House is attracting more lunch customers at lifestyle-center locations with a new combo meal. The $8.95 special includes a half sandwich or personal pizza with a salad or cup of soup. Cold Stone Creamery, meanwhile, is increasing its advertising budget to promote its ice cream cakes and pies, said Dan Beem, president.