Table tent cards finally are getting some respect

In studying customer behavior at both fast-food restaurants and in casual sit-down restaurants, researchers have found that not only do table tent cards receive a high frequency of exposure, but the exposure lengths are quite long, especially when compared with other in-store merchandising.

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Bibliographische Detailangaben
Veröffentlicht in:	Nation's restaurant news 1996-10, Vol.30 (40), p.70
1. Verfasser:	Childress, Craig
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Consumer behavior Customers Fast food Fast food industry Fast food restaurants Fingerprinting Food Marketing Merchandising Restaurant industry Restaurants
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	In studying customer behavior at both fast-food restaurants and in casual sit-down restaurants, researchers have found that not only do table tent cards receive a high frequency of exposure, but the exposure lengths are quite long, especially when compared with other in-store merchandising.
ISSN:	0028-0518