Perspectives: POV: Thoughts on Marketing During a Recession

Perspectives: POV: Thoughts on Marketing During a Recession

Gifford, creative director with SmithGifford, Falls Church, Virginia, discusses strategies advertising agencies can use to maintain business activity during 2008's economic downturn. He recommends advertising agency executives to re-focus on their company's core strengths and market them t...

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Veröffentlicht in:Shoot 2008-04, Vol.49 (8), p.3-3
1. Verfasser: Gifford, Bruce
Format: Artikel
Sprache:eng
Schlagworte:
Advertising
Advertising agencies
Budgets
Business operations
Directors
Economic conditions
Marketing
Prices
Recessions
Reputations
Trends
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Zusammenfassung:Gifford, creative director with SmithGifford, Falls Church, Virginia, discusses strategies advertising agencies can use to maintain business activity during 2008's economic downturn. He recommends advertising agency executives to re-focus on their company's core strengths and market them to potential clients. He also advises against excessive price-cutting and budget-cutting by agencies, which he feels diminishes their brand reputation.
ISSN:1074-5297
1944-7868