News: Motion Theory's Directors Are in a New York State of Mind

News: Motion Theory's Directors Are in a New York State of Mind

A television commercial created by NYC and Company with Bartle Bogle Hegarty, New York City, in 2007 as part of a global marketing campaign promoting New York City, is discussed. Directed by Mathew Cullen and Jesus de Francisco of Los Angeles, California-based Motion Theory, the commercial is schedu...

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Veröffentlicht in:Shoot 2007-10, Vol.48 (18), p.6-12
1. Verfasser: Rivard, Nicole
Format: Artikel
Sprache:eng
Schlagworte:
American television
Animation
Broadcasting
Buildings
Campaigns
Cities
Commercials
Cullen, Matthew
Directors
Film & television production
Francisco, Jesus de
Marketing
Production companies
Promotions
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Beschreibung
Zusammenfassung:A television commercial created by NYC and Company with Bartle Bogle Hegarty, New York City, in 2007 as part of a global marketing campaign promoting New York City, is discussed. Directed by Mathew Cullen and Jesus de Francisco of Los Angeles, California-based Motion Theory, the commercial is scheduled to air in Spain, Ireland, France and the United Kingdom as well as domestically. The spot uses live action and animation to bring to life several of New York's iconic images, including Times Square and Yankee Stadium.
ISSN:1074-5297
1944-7868