Ad Biz Copes With Tragedy, Perspective And Logistics

The ramifications of the September 11, 2001, terrorist attacks in New York City, Washington, D.C., and Pennsylvania on the advertising and commercial production industries are explored. Accounts from several companies affected by the attacks in Manhattan such as Fallon, Saatchi & Saatchi, and @radical.media are presented. The attack's impact on spot production, which extends well beyond Manhattan to companies across the United States, is analyzed, and several postponements are reported. Guidelines and instructions provided by the Association of Independent Commercial Producers to its members regarding the conducting of business during the aftermath of the attacks are provided.