AUTOMATION IN EXHIBITION: HOW ONE NATO MEMBER MANAGED THE TRANSITION

After centralization, we discovered some potential areas of improvement at our cinemas, as well as the need to increase customer-service quality by placing our cinema employees at better locations where human interaction is required or preferred. [...]our first motivation, led by the innovative and passionate attitude of our CEO, has been to increase the service quality by [reallocating] more human work hours in favor of direct communication with our customers. Another result of the surveys showed us that our customers expect more of a personal touch during their cinema experience, not necessarily while they make their ticket or concessions purchases, but rather more in terms of social conversations, personal suggestions, and individual help and support. [...]at Cinamon, we have implemented our kiosk, gate, and other innovative automated solutions in our large multiplexes and even in the small cinemas with two auditoriums. [...]Cinamon decided to provide our automated products to individual and chain cinemas, as "ready-to-use" solutions; and not as a vendor, but in a business-to-business (B2B) relationship.