Leveraging The Group Sales Opportunity

When you sell a group life or disability income protection case, you may be tempted to consider the job complete and turn your attention to new prospects. The fact is, your selling opportunities for that case have just begun. If you are looking for ways to maximize your relationship with your clients, recommending supplemental benefits to complement the employer-funded group plan is a great place to start. Supplemental individual coverages and long term care policies are low- or no-cost benefit solutions that truly can benefit everyone involved. Employers can offer robust, competitive, yet cost-effective benefit packages that aid their recruitment and retention efforts, employees get the flexibility to choose the coverages they need most, and you have a ready-made opportunity to expand your book of business.