WHAT DOCTORS WANT: 6 Reasons for adopting reality-based research

Brand managers are constantly searching for ways to engage healthcare professionals and strike a balance between proving branded messages and offering disease-state solutions. But in order to have a meaningful exchange, content must be compelling and relevant to its audience. Reality-based approaches can offer a viable solution to these problems, if they are undertaken by suitable organizations. Here are six strong arguments: 1. going beyond expected answers, 2. content that can be leveraged to change behavior, 3. the point at which decisions are made about a brand, 4. opportunity for HCPs to get their skin in the game, 5. understanding variety of key stakeholders, and 6. maximizing budgets.