How one HR pro uses data to increase benefit utilization: Benefitfocus' Misty Guinn keeps her finger on the benefits pulse through annual surveys, ensuring her workers remain "Customer #1."

According to a recent Benefitsolver report, 30% of workers say they are outright confused when trying to select benefits during open enrollment. According to an Open Enrollment Readiness Benchmark report earlier this year, planning/designing employee communications came in at just 37 in November - an 11-point drop from the score of 48 in October and a 13-point decline from the September score of 50. [...]of her efforts, Benefitfocus saw a 72% adoption rate into its high deductible health plans during the 2019 open enrollment period, above the national average of 25 to 30%.