L20m digital investment will pay radio dividends

L20m digital investment will pay radio dividends

The BBC's announcement that it will invest L20m in marketing its digital radio and TV channels this year is welcome news for the radio industry. While the BBC will be marketing its existing and new digital-only radio services, it is to be hoped it will also be actively involved in encouraging c...

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Veröffentlicht in:Marketing Week 2002-01, p.16
1. Verfasser: Schwarz, Nathalie
Format: Artikel
Sprache:eng
Schlagworte:
Advertising expenditures
Digital broadcasting
Radio advertising
Radio broadcasting
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Zusammenfassung:The BBC's announcement that it will invest L20m in marketing its digital radio and TV channels this year is welcome news for the radio industry. While the BBC will be marketing its existing and new digital-only radio services, it is to be hoped it will also be actively involved in encouraging consumer take-up. The commercial sector looks forward to working alongside the BBC to achieve this.
ISSN:0141-9285