The Role of Science in Connecting With Your Audience

Sales of individual life insurance policies have declined more than 40 percent since the 1980s, and about 30 percent of U.S. households have no life insurance at all (up from 19 percent in the 1980s). The purpose of this modeling is to generate a deep understanding of how the customer base and the prospect base compare against the general population in several key areas of behavioral and demographic data. By isolating not only the customer group but also the addressable market, the data can be cut by several different factors (such as gender, wealth index, media consumption, and charitable giving). [...]we all want to connect with our audience and have them engage with our brand.