What 90 Days, Then 18 Months, Can Look Like in Marketing

A list of priorities emerged, which likely will sound very familiar to you: * Focus on creativity in marketing promotions and take risks - to cut through the noise to get our messages heard and achieve results. (Bonus points to anyone who can name the movie that reference is from!) * Prove the ROI of marketing activity through measurement and metrics. * Put talent where talent can succeed. * Provide professional development that will give the team the skills to succeed in the structure. * Find the right technology tools for our marketing needs. How can we update content and branding to best meet expectations and needs? * How should our international content evolve to ensure it accurately reflects that critical part of our industry landscape? * How do we incorporate experiential marketing into what we do to draw more attention to our core strengths?