Gala Bingo calls £5m ad pitch

The gambling operator, Gala Coral Group, has put its L5 million creative account up for pitch on a year after appointing VCCP. The review follows last Octobers merger between Gala Bingo and the bookmaker, Coral Eurobet, in a deal worth L2.2 billion. It comes as the group attempts to drive sales growth ahead of a possible mutual public offering next year. The controversial relaxation of Britain's gaming laws has helped to transform Gala into the country's biggest private company, with sales of L7.4 billion.